Cleolinda Jones (cleolinda) wrote,
Cleolinda Jones
cleolinda

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YOU CAN'T STOP THE SPARKLE

'New Moon' Smashes 'Dark Knight's' Opening Day Record!

Which means it's already made a shade just under one hundred million ($100M), which was my original entire-weekend prediction. (ETA: Or wait, the midnight screenings are included? $72M is a bit better. Although that's still more in 24 hours than Twilight made its entire first weekend.) I'm officially revising my estimates up to $170M now. (Well, in that case, let's take it down to $140M.)

You know, I'm not surprised, exactly. It was tracking above TDK all week, and it's already the highest-grossing advance ticket seller and midnight opening. And it may be that the mainstream won't turn out the rest of the weekend. But the official @Twilight account on Twitter has been RTing messages from fans saying that, as of mid-afternoon yesterday, they had already seen the movie four and five times. Four and five times. I understand, sociologically, psychologically, emotionally, financially, why it's happening. I'm not surprised, precisely. But I'm kind of astounded.


(Zomg e-book! The Annotated Movies in Fifteen Minutes: Wizards!)

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Tags: movies, sparkle motion, twilight, where is your god now, wtf
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